what is the hype ?
the hype is everything that is good with design. be it fusion of sight & sound. fun & creative commercials. a great burrito. the hype is finding the hidden gem in the pile of rocks. revolting against the norm. uprising against mediocrity. dreaming in color. finding solutions where no one else looks. an award winning concept. the evolving marketplace that forces you to look at things differently. organic ideas taking shape. taking time to smell the coffee. independent media moving the world forward. random thoughts of form & structure. the hype produces change. and impact. and energy. it has structure while creating chaos. it follows intuition. and strategy. while the focus stays on your message and brand. to develop an impact. establishing a brand or trademark for your company that distinguishes you from your competitors. the hype creates. it watches. it learns.
believe the hype.